From the meticulous craftsmanship of a single sofa to the towering emergence of an industrial landmark; from the unwavering commitment to the original vision of a workshop to the expansion of a global perspective.
Over 41 years, a sapling can deeply root in the soil and grow into a towering tree, and a brand can also accumulate the depth of craftsmanship through time and experience. Since the birth of the first sofa in 1984, SOFALAND has relied on quality as the anchor and innovation as the sail. The completion of the new headquarters building is now the brilliant answer to 41 years of hard work. Every step forward is engraved with the persistence for the ultimate craftsmanship; every breakthrough is filled with the pursuit of home aesthetics.
On August 17th, at this landmark event –
The splendid opening of SOFALAND ‘s new headquarters was witnessed,
and the launch of the 2025 autumn collection marked the beginning of a new chapter in the home furnishing industry!
For 41 years, we have measured time with meticulous craftsmanship and defined the future through innovation.
The leap from “manufacturing” to “intelligent manufacturing” – The flagship R&D center makes its grand debut, integrating AI intelligent design systems with fully automated production lines, allowing the warmth of technology to permeate every detail of each product.
The upgrade from “single items” to “comprehensive solutions” – Beyond the individual presentation of sofas or bed sets, it also creates a one-stop overall home solution: precisely responding to the diverse scene needs of modern life.
The transformation from “traditional” to “empowering” – The super elite team covers the entire chain of research and development, production, and marketing, customizing the “store opening worry-free plan”, providing full-scale support for partners’ growth, from site selection assessment to on-site operation.
The grand ceremony of SOFALAND ‘s new headquarters, revealing three core highlights
A new era of smart home – The 2025 autumn new products, equipped with cutting-edge technology, have completely upgraded the intelligent adjustment system and the all-scenario voice interaction functions, rewriting the definition of “comfortable life”.
Immersive exhibition hall experience – The 15,000m2 real scene exhibition hall creates a space aesthetics of “what you see is what you get”, and the intelligent experience room 1:1 replicates the real home scene, making the selection decision more intuitive and efficient.
All-chain upgrade – From the iteration of product design, the renewal of exhibition space, to the expansion of series matrices and the improvement of the service system, achieving a comprehensive value leap.
Every departure is for a deeper encounter;
Every renewal is for a more splendid display.
The completion of SOFALAND ‘s new headquarters is not the end of its 41-year journey, but a brand new starting point for the future.
On August 19th, this exploration of innovation will continue at Long jia zhan in Shun de – the newly upgraded craftsmanship and design will be fully unveiled here. As the intelligent wave sweeps through the furniture industry, what kind of inspiration sparks can be generated? Let’s all come to the scene to unlock the answers!
Shun de | 48th International Dragon Furniture Exhibition
Shun de Long jiang Qian jin Exhibition Center · 1B10-11
August 19th- 22nd
New products keep coming, and wonderful shows continue to be released.
SOFALAND warmly welcomes friends from all over the country to visit and exchange ideas.
