Facing the trend of younger consumer demands in recent years, the home furnishing industry has encountered huge challenges and difficulties. The Z-generation young people have become the main force in home consumption, and their demands for intelligence, personalization and healthiness have driven the development of the functional sofa market.
How to make a transformation in such an era? This has always been a question that SOFALAND has been pondering. But how to choose a promising brand? Distributors from Guangzhou, Shenzhen and Foshan have given their own answers. Let’s listen to their experiences together!
Foshan Dealer: Miss Yi:
Miss Yi has been deeply involved in the home furnishing industry for over ten years. Through recommendations from her colleagues, she came to the SOFALAND factory and learned that the products are fashionable and youthful, meeting market demands. After thorough investigations from various aspects, she finally reached a cooperation agreement with SOFALAND. During the store opening period, SOFALAND also provided strong support and assistance.
Currently, she has opened a specialized store at the Guangzhou-Foshan junction. The daily foot traffic is concentrated, and the revenue is considerable. In the face of a sluggish market, Miss Yi still firmly chose SOFALAND and did not give up due to the pandemic. This is based on the strength of the SOFALAND brand and the support provided to the dealers, enabling the dealers and SOFALAND to trust each other.
Guangzhou Dealer: Miss Qu:
She was introduced to SOFALAND through a friend who was also a SOFALAND dealer. At the 35th anniversary new product launch event of SOFALAND, she truly recognized SOFALAND’s strength. SOFALAND can continuously launch products that meet market demands, has a high sensitivity to the market, and has an advantage in the functional sofa market. Eventually, she chose to cooperate with SOFALAND.
Currently, Miss Qu has been cooperating with SOFALAND for five years. From the original 180 m2 store to the current 400 m2 and above, the store has expanded to multiple cities around Guangzhou, including the Sanyu store in Sanming District with a size of 600 m2 and the Zhaoqing store with a size of 400 m2. During the store opening period, SOFALAND provided various forms of support. Now, the diversified network operation model coexists with the traditional sales model, and monthly promotional plans are formulated, resulting in a significant increase in performance.
Shenzhen Dealer: Mr. Yin:
In 2017, he began to get involved in the home furnishing industry. He met the SOFALAND business manager in his business activities. Later, after SOFALAND signed a contract with the famous Hong Kong actor Lin Feng, Mr. Yin recognized SOFALAND’s capabilities and confirmed the cooperation with SOFALAND, officially becoming a SOFALAND dealer.
Mr. Yin’s initial impression of SOFALAND was that the service was in place, able to accept the feedback from dealers and make improvements. After contact, he also found that SOFALAND could provide high-quality products, content such as copywriting, with brand heritage for store opening support based on the sales model in Shenzhen.
Initially, Mr. Yin launched the first store in Guangming District, Shenzhen. After its opening, within half a year, the factory delivery volume had already exceeded one million yuan in performance. Currently, he is expanding to other areas in Shenzhen and has opened new stores in other regions.
The SOFALAND functional sofa has been dedicated to designing and developing products that meet market demands. Established for 40 years and focusing on functional sofas for 24 years, it has a solid and powerful team to support it. Through multiple store-opening assistance policies such as new media promotion, professional supervision support, professional training empowerment, monthly promotion plans, and explosive landing marketing, it helps major distributors open stores. Moreover, it continuously launches products with market competitiveness in the later stage, analyzes the characteristics of different regions, formulates marketing strategies suitable for different regions, and solves the problems encountered by distributors during the store-opening period.
In 2025, SOFALAND will present new products at large home furnishing exhibitions in Guangzhou, Foshan, Dongguan, etc. We uphold an open attitude and welcome friends from all over the country to come and exchange and guide together.
